Gladwell

Essay I : Gladwell argues that success is not the result of innate talent, but of practice and of being in the right place at the right time. Critically evaluate this argument. Malcolm Gladwel Analyses in his latest book Outliers , the circumstances that made some people successful . He shows another aspect of their self-made rise to success. Gladwell gives the definition of an outlier as an unusual person ‘classed differently from a main or related body’ (2008:3), in other words out of the ordinary.He argues that success is not in any case a matter of talent, but of practice, of social status, culture, and of being in the right place at the right time. The aims of this essay is to evaluate whether Gladwell’s argument are true, and how reliable are the evidence used to support his arguments. I will critically evaluate, and identify the type of evidence used by the author, which sometime tend to be unconvincing. This essay is organised into two great section. Each section present arguments and evidence used by Gladwell , an evaluation of these , and finally other examples and comparisons.The first section will argue about the fact that success is not the result of innate abilities but of practice. It will be illustrated through examples of the ‘10,000-Hour rules’, were individuals allocate a certain amount of time to become an expert. However Gladwell insist on the fact that practice is not the only way to become succeful, as being at the right place in the right time is important as well. Thus, the second section will present five arguments that support this idea. Firstly I will argue about the relative age effect through the examples of hockey players.Secondly, the demographical advantage will be presented through the example of ‘the seventy-five richest people’ and the example of successful American businessmen. Thirdly, I will talk about the family background argument with the example of the ‘entitlement (2 008:105). Finally, I will present the argument of Ethnicity through the example of minority law student at the university of Michigan. Gladwell present the correlation between innate talent and practice through examples stories. Indeed, the first example from his argument is the one considering the three group of violinist.The thirds group appears as the elite one because of the amount of practice allocated according to K. Anders Ericsson. The example of Mozart is then presented by showing the amount of time he have been practicing to become a prodigy. For those two examples he uses evidence from psychology studies and conclude that there is a ‘ten thousand hours’(2008:40) rule to become successful. Furthermore he uses approximations to confirm his argument, as he noted ‘ what’s ten years? It’s roughly what it takes to put in ten thousand hours of practice [†¦] the magic number of greatness’ (2008:41).This approximation is without any dou bt perplexing. Gladwell gives further exceptional example to defend his theory. Among them the example of the Beatles who practiced ten years before becoming very famous , which is again another confirmation of the ‘ ten thousands hours’ theory. To summarise, Gladwell pretends that there is no such thing as innate talent , but the a rule of ten thousands hours to become an expect. Galton (Cited in Ericsson, Krampe and Clemens, 1993) argues that eminent performance is determined by innate capacity and genetics, through his example of the human body.Gladwell is in fact choosing his evidence according to his opinion, which is actually not very objective. He uses Ericsson’s study of 1990 as evidence, whereas three year later the same author argued that sufficient amount of experience and practice does not lead to greatness (Ericsson, Krampe and Clemens; 1993). Moreover, the idea of ten thousands hours cannot be verified universally. Some individuals might need more t ime to reach the level of an expert, as well as the amount of time may differ according to the field involved.According to Gladwell practice is not the only way to achieve greatness, opportunities, timing and backgrounds are also important. Gladwell argues that talent , hard work and passion are not enough to be successful. Another element is also important. To be born in the right time. Indeed, Gladwell supports this argument by giving the example of the relative age effect in hockey player in Canada. According to Roger Barnsley study, players who were born after January ( entry cutoff age for hockey class) ‘have had the benefit of critical extra month of maturity’ (2008:24).Gladwell does not show good reference about Roger Barnsley, as he relates the author study to an approximate date; He noted: ‘It wasn’t until the mid-1980s that [†¦] Roger Barnsley first drew the attention to the phenomenon of relative age. ’ (2008:21). The reader is not ab le to verify the reference properly. At the end of the book, Gladwell give the reference of a review about Roger Barnsley published in 2001. In 2011 Gibbs, Jarvis and Dufur argues that being a small kid increase the performance as they have to work twice as hard as the one born after the cutoff date.Moreover, youngest people are more are more successful at university as the cutoff maginalise them and let them focus more on studies (Billari & Pellizzari,2008). Here we can see that Gladwell is not using actual references. Knowing the creation date of a source is important as this help verify the currency of the evidence. Another example of the unknown provenance of Gladwell’s evidence, is the table that shows ’the seventy-five richest people in human history’ (2008:56). There is now reference for this table.From a critical point of view, nothing shows that there are actually seventy-five richest people in the human history. The ranking of rich Americans (2008:62), does not show any provenance. Gladwell pretends that those people were born in a strategic time that allowed them to be ready for certain period of growth, which will then lead them to success. His argument is strong, as real facts witness it; however the evidence used is not accurate. Gladwell show the difference between children from a poor family background and the middle-class children through Annette Lareau’study.Again, no date is shown as a reference. Moreover, he supports his argument that middle-class children are more asserted in society than poor children, through an anecdote. He gives the story of two children behaving differently in a doctor interview. Gladwell emphasizes on their names and personalities to support his argument. He noted that ‘Alex Williams is better off than Katie Brindle because he’s wealthier and because he goes to better school, but also because [†¦] the sense of entitlement that he has been taught is an attitude perfectly s uited to succeeding in the modern world. (2008:108). This anecdote is unfortunately making Gladwell’s argument unconvincing. Comparing two random and unknown individuals cannot persuade any critical reader those richer individuals are better than the others. Furthermore, to stay on the same aspect, Gladwell justify Alex Williams’ position, not because of his racial attributes as being white, but because of his ‘cultural advantage’(2008:108). When considering the population of the United States for instance, no big difference exists between black and white people as they live in the same country, with the same nationality.An implicit meaning, that white people are better than black people, could be understood by a critical reader. It will no longer be a matter of ‘cultural advantage’, but a matter of ethnicity. Michigan minority Law students are another example of Gladwell’s assumptions of Ethnicity reasons. He noted that in law studies white student are better than minority students (2008:85), with no origin of this information. He quotes Richard Lempert who wrote his study in 2000. The date of this reference is unfortunately unreliable when comparing the year of Outliers’ publication (2008).I have examined in this essay the arguments and evidence used by Gladwell in his book Ouliers (2008), to support the fact that success is not the result of innate talent, but of practice and of being in the right place at the right time. For that I initially examined the relationship between innate talent and practice through Gladwell’s believes of the ‘Ten Thousands hours’ practice to succeed. But also, by projecting and comparing this theory with a universal point of view. I then moved the second part of Gladwell’s argument which is about timing, opportunities and backgrounds; as being in the right place at the right time.I considered the examples of the hockey players with the aspect of the relative age; then I argued about the demographical advantages, being born in a strategic period of growth; family background was ten presented as being another explanation of success; and finally the aspect of ethnicity. We have seen so far that Gladwell is using acceptable arguments. However , the types of evidence he uses are not accurate. Indeed, the use of anecdote, tables without any reference would not persuade the reader.Moreover his generalizations of assumptions are not convincing, and leave perplexed any critical reader who might not find this book useful as a reference. To my point of view, practice and opportunities are very important to be successful. However, innate talent is vital, as individuals have defences in capacities. Some people would be better in certain field, whereas others would not be gifted. Passion and motivation will then come to guide skilled individuals to the road of expertise, and maybe if the opportunities arises, to the road of success. Referen ces: Gladwell, M. (2008).Outliers Ericsson, K. Ander. ; Krampe, Ralf Th. ; Tesch-Romer, Clemens. (1993). The Role Of Deliberate Practice in the Acquisition of Expert Performance. Psychological Review, vol. 100, issue 3, pp. 363 Bedard, K and Dhuey, E, (2006). The persistence of early childhood maturity: international evidence of long run age effects, Quarterly Journal of Economics, vol. 121, issue 4, pp. 1437-1472 Musch, J and Grondin, S, (2001). Unequal competition as an impediment to personal development: a review of the relative age effect in sport, Developmental Review, vol. 21, issue 2, pp. 147-167 Gibbs,B.G. ; Jarvis,J. A. ; Dufur, M. J. (2011). The rise of the underdog? The relative age effect reversal among Canadian-born NHL hockey players: A reply to Nolan and Howell. International Review for the Sociology of Sport. [Online]. Available at: http://irs. sagepub. com/content/early/2011/08/19/1012690211414343. abstract [ Accessed 27 november 2012] Billari, F. C. ; Pellizzari, M . (2008). The Younger, the Better? Relative Age Effects at University. Journal of Population Economics, 2012, 25 (2), 697-739. [ Online ]. Available at : http://ftp. iza. org/dp3795. pdf [ Accessed 27 november 2012]

Freshman English Paper Oliver Sacks

English Wednesday April 4, 2012 â€Å"Perspective Matters† As children, we learn that there are five human senses: sight, sound, taste, smell, and touch. Upon reflection and memory, I realize that sight is always listed first in the list of senses. It may just be a reflex or a habit to do so, or maybe it’s just human nature to place high emphasis on sight. Sight is taken for granted by most of us, and when we encounter non-sighted individuals, we have an emotional and physical reaction that we’re relieved the non-sighted cannot see.Reading Oliver Sacks’ case â€Å"To See and Not See†, about a man named Virgil, gives me a new and interesting perspective on blindness. I have a friend who is partially deaf. She and I communicate with visual cues and our communication is helped by the fact that she can hear some sound and can read lips. In contrast, I cannot say I have had an occasion to spend time with a non-sighted person. While reading about Virgil, however, I felt that I was given an opportunity to learn about the life of someone who lives in a world of only four senses.Virgil was born with sight, he briefly lost it at the age of 3 while ill, and at age 6 developed cataracts which blocked his vision and made him functionally blind. The life he lived was a modest one. He â€Å"had a steady job and an identity, was self-supporting, had friends, read Braille papers and books†¦ Life was limited but stable in its way. † (112) He accepted his blindness as simply part of his existence; Virgil’s life was imbued with passivity. At the age of 47, Virgil became re-acquainted with an old girlfriend named Amy. Their relationship evolved into a committed one within 3 years.With Amy’s insistent encouragement, Virgil assented to have surgery to remove one of the cataracts, despite his family’s misgivings over the disruption to his already stable life and identity as someone who is blind. There is a distillatio n of Virgil’s state of being; as I see it, his life is not his own, other people are making choices for him, and he is not asserting himself. Amy and his mother have strong opinions about if he should live with sight or without sight. Virgil himself sits, waiting for them to make a decision about his destiny.And so began Virgil’s passive journey into seeing – again. Virgil’s situation is not unlike Greg’s from Sacks’ case â€Å"The Last Hippie. † While Virgil was about to regain his vision, Greg, by contrast, was losing his; the result of a stealthy tumor slowly stealing his sight. But Greg, like Virgil, initially had concerns when confronted by his differently sighted future. For Greg, he accepted the explanation of his swami about the loss of his vision being due to â€Å"a deeper spirituality, an inner light. † He was â€Å"an illuminate,† a great honor. 43) This explanation pacified him about his vision, as it also b rought him to a deeper spirituality. Despite their concerns, both Greg and Virgil came to accept their destiny being written by other people in their lives. Amy brought Virgil to her ophthalmologist who reviewed his case and ascertained that the old diagnosis of retinitis pigmentosa may not have been accurate and he agreed to operate. Before the surgery, Virgil â€Å"could still see light and dark, the direction from which light came, and the shadow of a hand in front of his eyes†¦Ã¢â‚¬  (108) Dr.Hamlin did the cataract removal on his right eye, inserted a new lens implant and after the bandage came off, Virgil could see but only after hearing the surgeon speak to him to attract his attention. The first thing that Virgil saw was not concrete or a firm image, but light, motions and colors. This was only a brief indication of the tangled web of sight that was ahead. Sacks states: â€Å"Everyone, Virgil included, expected something much simpler. A man opens his eyes, light ente rs and falls on the retina: he sees. though there had been a careful surgical discussion of the operation and possible postsurgical complications, there was little discussion or preparation for the neurological and psychological difficulties that Virgil might encounter. † (115) While reading about Virgil, I have to come reflect more upon myself and the sense of sight. Very recently, I was diagnosed with early-onset glaucoma. I received this news from my doctor with heightened emotion and anxiety about what I would do if I lost my vision. I am lucky that my doctor immediately did a procedure to stop the progression of the glaucoma and keep my vision at its current state.I try to put myself in Virgil’s place and have become more empathetic to him and his particular circumstance. I think of my friend who is partially deaf; she says she wouldn’t change it for anything; it is who she is. Is Virgil conflicted about his identity now that he can see? When Dr. Sacks meets Virgil, Sacks is struck by the way he acted; that Virgil was exhibiting behavior of someone who looks but does not grasp the full picture. He is â€Å"mentally blind† or the definition of agnosic – the partial or total inability to recognize objects or persons by use of the appropriate sense – in Virgil’s case, the sense of sight.For example, he sees in pieces: notices facial features, not a composed face. Virgil still continues to use the actions of a blind person for everyday living, having Amy, now his wife, to establish lines for him to walk from room to room in their house. He even says he finds walking â€Å"scary† and â€Å"confusing† without touch, without his cane. (120) Virgil is dealing with being disrupted by massive changes: having surgery and getting married. The confusion he feels about walking without his cane is understandable.The cane was his support for a basic of life; another aspect that is taken for granted, putting on e foot in front of another. Virgil’s independence is being encroached upon and there is an erosion of confidence in his abilities that were part of his identity as a sightless person. Additional aspects of his new life were just as jumbled, as disconnected. Virgil couldn’t identify his cat and dog without touching them while visually investigating them. He’s confused by distances, light, sizes, angles and perspectives. Sacks says that â€Å"Virgil was blinded for a minute, until he put on a pair of dark-green sunglasses.Even ordinary daylight, he said, was too bright for him, too glary, he felt that he saw best in quite subdued light. † (131) During the initial testing Sacks’ conducted with Virgil, they went to a zoo for an outing. Virgil was only able to make out an animal by either the way it moved or by specific visual features, such as height. His heightened sense of hearing was noticed when he heard the lions roaring in the distance. He had a request to touch an animal, and was able to examine a statue of an ape. When he touched the statue, â€Å"he had an air of assurance that he had never shown when examining anything by sight†¦. emanding that he renounce all that came easily to him, that he sense the world in a way incredibly difficult for him and alien. † (132-33) Virgil’s non-sighted and sighted worlds joined briefly in the moment when it became apparent he could visually identify more features of the ape only after touching the statue. In Virgil’s journey to see again, he appears to be finding his way by adapting his skills from his past life to his current existence. There must have been a necessity to do so, so as to bridge the gap and to glue together who he was with who he is, and who he is going to be.Otherwise, I could see the confusion, disruption and erosion of independence would become overwhelming to Virgil and could therefore stymie any potential for improvement after the upcomi ng second surgery. Virgil was experiencing periods of severe visual fatigue and spontaneous distorted vision. The fatigue was understandable; his visual system was weak and unstable, not yet practiced and strong. The periods of distorted vision that lasted for hours or days were not as easy to understand, and therefore more of a worry.The continuation of the distorted vision became apparent with displays of what Sacks calls psychic blindness: â€Å"speaking of seeing while in fact appearing blind and showing no visual behavior whatever. † (136) He exhibited another type of withdrawal of sight, emotional, as well. When his family came to town for his wedding, Virgil began to need Amy to lead him around due to blurred vision. His family did oppose the surgery and despite the verity even then they did not believe he could see. Virgil’s emotional withdrawal of sight only ended after his family left post-wedding.Virgil was treated by his family as his former self instead of as his current self; his past passivity returned and he gave them what they wanted: Virgil as a blind man. His current visual identity must have felt threatened. Due to Virgil’s unpracticed and weak visual state, â€Å"that either neural overload or identity conflict might just push him over it. † (138) After the surgery on Virgil’s left eye revealed that his acuity was the same as the right eye, there was some improvement but not as much as had been hoped for. He was able to focus somewhat better and was able to go back to work after the 2 months since the first surgery.Massage therapy was different for him now that he could see his clients. In order to do his job comfortably, he had to close his eyes and function as a non-sighted person. This experience for Virgil made him revert to functioning as blind rather than sighted, continuing his identity confusion. His continuing experiences for the next few months were memorable: experiencing the holidays with sigh t, seeing his family and home in Kentucky, seeing the ballet with Amy. He interacted with his family while exhibiting visual behaviors, a big step towards change for Virgil. The change was arrested by his becoming critically ill with pneumonia.The result of the illness was lack of oxygen to brain, and Virgil’s vision was receding. He acted as though he could see even when he couldn’t; by reaching for things but saying he could not see. Sacks indicates â€Å"This condition – called implicit sight – occurs if the visual parts of the cerebral cortex are knocked out, but the visual centers in the subcortex remain intact. † (146) At this point for Virgil, he is now experiencing even more change; after his health improves and he leaves the hospital, he is attached to an oxygen tank which leaves him unable to work, and therefore having to move from his home.Of course, these changes have an effect on Virgil’s visual and emotional states, as they wou ld on anyone. Virgil is now blind – again. Even though Virgil has rare moments of minimal sight, he has returned to functioning as a non-sighted person. After the all too-human reaction of rage, Virgil himself has expressed an acceptance of his visual situation. Sacks notes, â€Å"Virgil for his part, maintains philosophically, ‘These things happen. ’† (151) As Virgil says, things do happen. My friend lost her hearing as a toddler; I will be losing my vision and prepare myself for this inevitable future.All of us deal with these stages of life and envelop them into ourselves, our identities. There are different definitions of perspective: point of view; representation of objects as they might appear to the eye; a mental view or prospect. To apply them all to Virgil is to see him as he should be seen, without a need to change him and to accept him with and without sight. Works Cited Sacks, Oliver. An Anthropologist on Mars: Seven Paradoxical Tales. New York : Vintage, 1996. Print. —. â€Å"The Last Hippie. † An Anthropologist on Mars: Seven Paradoxical Tales. New York: Vintage, 1996. 42 – 76. Print.

Essay on Roman constitution essays

Essay on Roman constitution essays In the course of ancient history many nations rose and fell and many forms of government were tried. Some were successful, some were a terrible failure, and others were just sufficient. The Greek historian Polybius believed that the constitution and government of Rome at the time of the Hannibalic War was by far the best of any form of government ever set up by any other nation (Polybius pg. 311). The Hannibalic War took place from 218-201 B.C., Polybius (205-118 B.C.) was writing in the second century B.C. (quotationspage.com/author.php?author=Polybius). To Polybius the greatness of Romes government was that it combined three forms of government; aristocracy, monarchy, and democracy and utilized the best aspects of each while each had some form of a check and balance on the others to help curb the vices of each (Polybius pg. 317). Polybius believed Rome had set up a balanced constitution that had advantages over any others, but he did not foresee the political and social pressu res that led to the downfall of the Roman republic. Roman government consisted of two consuls, the Senate, and the people. Consuls were an elected office. The people were represented by an assembly and elected tribunes, of which there were originally two to match the two consuls. There were other magistracies in the Roman government, but they are not necessary to mention for this paper. The Senate was made up of the men who had held consulship, been tribune, or held any other magistracies (Shelton pg. 207). Once a man was a member of the Senate he was so for life (Shelton pg. 207). The consul, the people and the Senate represent the three kinds of governments (monarchy, democracy and aristocracy) that Polybius believed balanced Romes constitution and set it apart from others (Polybius pg. 311). For Polybius the Roman constitution, its form of government, carried out by three branches, was so interdependent and checked and...

Free Essays on Noble Truths In Buddhism

The Buddha Shakyamuni was born in the 6th century BC in the area which is known today as Nepal. During his 80 year lifetime, he developed a philosophy which he claimed would lead its followers towards an enlightenment. Buddhism is commonly called a religion however; it differs from the usual definition of a religion in that it has no divine being and is based on logical reasoning and observation rather than spiritual faith. At the core of Buddhist philosophy is the Buddha's enumeration of Four Noble Truths: Dukkha (suffering), Samudaya (origin of suffering), Nirodha (cessation of suffering), and Magga(path to cessation of suffering). These Four Noble Truths form a logically consistent set of rules, or somewhat of a law, upon which the whole Buddhist religion is based. In order to fully understand the Four Noble Truths, it is necessary to investigate the Buddhist view of the individual and its makeup. In some respects, the manner in which Buddhism deals with the mind/body problem is much more advanced than most religious views, and closer to science's understanding of the mind and body. Rather than postulating the existence of an eternal soul with no physical manifestation, the Buddha taught that the person is really a collection of five skandhas or aggregates. These include rupa (matter), vedana (sensations), sanna (perceptions), samkhara (mental formations), and vijnana (consciousness). The aggregate of matter encompasses all tangible aspects of the world. The aggregate of sensations is akin to the process of sensory input; e.g., the activation of retinal cells in the eye. Vedana does not include the process of perception, however; the act of perceiving the senses, i.e., recognition of external sensations, is within the realm of the sanna. Buddha classified mental activities (samkhara), i.e., ideas and thoughts, as being disparate from the state of mental consciousness (vijnana). Consciousness, in the Buddhist view, is th... Free Essays on Noble Truths In Buddhism Free Essays on Noble Truths In Buddhism The Buddha Shakyamuni was born in the 6th century BC in the area which is known today as Nepal. During his 80 year lifetime, he developed a philosophy which he claimed would lead its followers towards an enlightenment. Buddhism is commonly called a religion however; it differs from the usual definition of a religion in that it has no divine being and is based on logical reasoning and observation rather than spiritual faith. At the core of Buddhist philosophy is the Buddha's enumeration of Four Noble Truths: Dukkha (suffering), Samudaya (origin of suffering), Nirodha (cessation of suffering), and Magga(path to cessation of suffering). These Four Noble Truths form a logically consistent set of rules, or somewhat of a law, upon which the whole Buddhist religion is based. In order to fully understand the Four Noble Truths, it is necessary to investigate the Buddhist view of the individual and its makeup. In some respects, the manner in which Buddhism deals with the mind/body problem is much more advanced than most religious views, and closer to science's understanding of the mind and body. Rather than postulating the existence of an eternal soul with no physical manifestation, the Buddha taught that the person is really a collection of five skandhas or aggregates. These include rupa (matter), vedana (sensations), sanna (perceptions), samkhara (mental formations), and vijnana (consciousness). The aggregate of matter encompasses all tangible aspects of the world. The aggregate of sensations is akin to the process of sensory input; e.g., the activation of retinal cells in the eye. Vedana does not include the process of perception, however; the act of perceiving the senses, i.e., recognition of external sensations, is within the realm of the sanna. Buddha classified mental activities (samkhara), i.e., ideas and thoughts, as being disparate from the state of mental consciousness (vijnana). Consciousness, in the Buddhist view, is th...

Discover the Earliest English Dream Poem

Discover the Earliest English Dream Poem The Dream of the Rood is the earliest English dream poem to be found in written form. The Dream of the Rood is an explicitly Christian poem that attempts to appeal to Anglo-Saxons from a pagan culture. Origins and History of The Dream of the Rood The poem was first discovered on the Ruthwell Cross, a large, stone carving dating to the early eighth century. Eighteen verses of The Dream of the Rood were carved into the cross in runic lettering. This was all that was known of the work to scholars until the complete poem was discovered in 1822 in northern Italy in the 10th-century Vercelli Book. Content of the Poem In The Dream of the Rood, an unknown poet dreams that he encounters a beautiful tree. It is the rood, or cross, on which Jesus Christ was crucified. It is gloriously decorated with gold and gems, but the poet can discern ancient wounds. The rood tells the poet how it had been forced to be the instrument of Christs death, describing how it, too, experienced the nails and spear thrusts along with the Savior. The rood goes on to explain that the cross was once an instrument of torture and death, and is now the dazzling sign of mankinds redemption. It charges the poet to tell of his vision to all men so that they, too, might be redeemed of sin. Historical Significance The poem has been the subject of literary and historical study for generations and has been interpreted in a variety of ways. The Dream of the Rood also provides a valuable window into early Christian England. The dream vision uses strong images of Christ in order to reach members of the Anglo-Saxon warrior culture, who valued strength above humility. This may have been a deliberate strategy to convert pagans to Christianity. It also reflects how the image of Jesus was adapted to suit different cultures. Source Glenn, Jonathan. The Dream of the Rood. Teresa Glenn, Lightspill, 2016.

Common Ground Assignment Example | Topics and Well Written Essays - 500 words

Common Ground - Assignment Example Concentrates on limited points of comparison, which do not exceed three. The analysis attempts to reframe the issues discussed in the opposing essays. Establishment of a common ground in opposing essays is devoid of personal bias and therefore avoids taking of positions. The essay is fair and accurate presentation of the opposing views. The essay gives an almost equal attention to the different opposing viewpoints without judging either of the proposed arguments. The essay should be easy to follow through the provision of a forecasting statement alongside a thesis. The essay uses clear topic sentences and labels its positions consistently with repetition of key words identifying different points of disagreement and agreement. The paper identifies the time in which the issue arose as the â€Å"age of innocence† and â€Å"Steroid Era†. The issue started around the 1990s and took strong roots in 2006. The paper piques the interest of readers using star players linked with steroid related scandals. The use of the names of known players involved in public scandals is relevant in providing minimal background information. The essay locates the time in which the opposing essays were developed linking it to issues surrounding Abu Ghraib. The use of Abu Ghraib involves a publicized event in the period and thus raises the interest of readers without revealing many details. The paper articulates the credentials of the authors of the opposing essays. The paper focuses on two points creating disagreement and they include fairness and health risks. He identifies agreement by the two authors on the possible side effects resulting from the use of steroids while the two disagree on the ethical issue surrounding who bears the responsibility for taking steroids. The paper analyzes the different arguments fronted on issuers of torture and morality placing the disagreements in what can be

Flying on a Full Service Airline as Opposed Low Fair Discount Carrier Term Paper

Flying on a Full Service Airline as Opposed Low Fair Discount Carrier - Term Paper Example The airline is home to more than 35000 employees who are the backbone of the airline company. The employees are provided with friendly working environment to help them deliver the best services to the customers. Southwest Airlines has further strengthened itself by acquiring the Air Tran Airways in 2011. The mission of the company has been to deliver the best quality services to its customers at low price which has enabled the airline to grab a large market share. Executive Summary of Marketing Plan The marketing strategy is an important aspect for the company to launch a new product. The marketing strategy involves factors like target market which hold the key to success for the new airline in the competitive airline industry. It gives the airline company the leverage to target the desired market. Competitor description and the analysis of direct and indirect competitors is also an important part of a marketing plan. The strategy followed by the competitors and its weakness can prov ide the airline company advantage. ... Pricing strategy can make customers opt for the company’s product or reject it for being expensive. The right method to implement a pricing strategy is to make the product valuable in terms of its price. The implementation plan finally needs to take place considering all the marketing strategy factors. A proper analysis of these factors can provide better knowledge to the Southwest Airline Company regarding the launch of its new full service airline. Description of Target Market A group of people who are looked upon by the company as the customers which can fit in the marketing strategy adopted by the company can be termed as the target market. Target market is the most essential component to a company’s marketing plan. Southwest Airlines marketing plan largely depends on the 4 P’s of marketing mix and the target market to decide the success of its new product. Target market can be segmented into the following four parts: Geographic Segmentation Southwest Airline can segment its desired target market based on the nation, state, region, country, etc. to which a customer belongs. The airline company then can decide whether it wants to function in selected geographic regions or across every geographic area. The airline has to accordingly develop its product or service (Kotler & Armstrong, 2008, p.173). Demographic Segmentation Demographic segmentation is another variable which divides the target market based on the factors like age, religion, gender, family, etc. This segmentation can prove to be a boon for the airline company as it is easily measurable and can be used to select the target market for its new product or service. Psychographic Segmentation This segmentation can help the airline company to divide the customers on the