The Pursuit of Happiness and the Union of Aristotle and Genesis Essay

The Pursuit of Happiness and the Union of Aristotle and Genesis Two major schools of thought broadly influenced the development of the moral code of Western Civilization. The Judeo-Christian tradition gave us faith and God through the text of the Bible. The ancient Greeks gave us philosophical inquiry and "the Good" through the teachings of Socrates, Plato, and Aristotle. In his Nichomachean Ethics, Aristotle proposes that "the Good" is the highest end of man’s actions. Happiness is "the Good" because it is the only end man pursues with no other end in mind. A man obtains this highest end by living his life in a virtuous manner. In marked contrast, a careful reading of Genesis shows that, in the world of the Hebrews, the highest end of a man’s actions is faith in and communication with God himself. Oneness with God is the highest end because no other god exists. A man obtains this highest end by obeying God’s commands and fulfilling God’s plan for him. On first examination, the differences between these two construc ts seem negligible. But when we look closely at the ways in which the men of Genesis obtain their highest ends, we find that their means are less than virtuous in the eyes of Aristotle. To reach God, the ends seem to justify the means, while to reach "the Good", the virtuous path is crucial. Although this inherent difference in the two systems of morality seems to oppose them to one another, the difference between them has actually helped meld them together to form our modern view of happiness. We need both views: that wicked means will corrupt even the best ends, and that good ends can justify any means. In fact, there are stories in each text that describe a man who finds happiness through God, or "the Good," ... ...e which cannot be taken away; second, according to Genesis, because we have been given happiness by communion with a God who is ever present. Although not everyone considered to be a member of Western society holds these views on happiness, one can see these two roots in our construct of happiness. In our very American constitution, we acknowledge our inalienable right to the "pursuit of happiness." This phrase represents nothing other than the ultimate union of Aristotle and Genesis: we are guaranteed as humans, as a God-given right, the ability to strive for happiness through the Aristotelian process. NOTES 1. Aristotle, Nichomachean Ethics, trans. Martin Ostwald (Upper Saddle River: Prentice Hall, 1999). 2. Genesis, trans. Robert Alter (New York: W.W. Norton & Company, 1996). 3. The Holy Bible, King James Version (New York: American Bible Society).

The Communication Revolution: Blessing or Burden

The twentieth century has seen a remarkable revolution in communication and information technologies. But whether the fruits of this revolution are a boon or a curse is a moot point. Development of Thought: The technologies of information and communication have made impressive advances. The Information Revolution did not begin in our century. It began when the hunter painted pictures of animals on the walls of his cave. The nineteenth century saw the advent of the telegraph, the telephone and the camera along with the development of the automobile. But it is in our century that the giant leap was made into the sky with the help of the aero plane, radio, television, satellite communication and planetary travel. Man can now hear, speak and see at the speed of lightning. While it has brought people together and fostered a feeling of global village, it also provokes fears of cultural invasion and invasion of privacy. The dilemma of the phenomenal advances of communication is at one level to find out how much of entertainment and consumption produce true contentment and at another to discover how much of information yields true wisdom. But like every other invention of man, the Communication Revolution has its uses as well as misuses. Conclusion: Technology and the way of life it has ushered in. is as much a burden as a blessing. It has brought as much problems as it has benefits. Ultimately it is by cutting down human wants that happiness can be achieved. It has been an eventful century, a century which has witnessed the collapse of the European empires that had held the various continents under their sway, a century in which another empire rose and fell the Soviet Union, a century in which the atom was split and its awful potential demonstrated, proving that the smallest of small can be more powerful than the biggest. But the nuclear bomb is not the only symbol of the century. There is yet another the microchip, also small, also potent, which bears out the poet's averment that the world can be seen in a grain of sand and eternity held in the palm of one's hand. The technologies of information and communication have made impressive advances. The Information Revolution did not begin in our century. It began when the hunter painted pictures of animals on the walls of his cave; it took a step forward when speech was invented and a further one when early societies carved symbols first on stone, then on pottery, papyrus, palm leaf, birch bark, cloth and paper, to record individual impressions and feelings. Then came printing by wooden blocks and later by movable types and identical copies could be prepared of communications and books. The power of books was recognized quite early. The Vedas were books, the Dharmapada was a book, the Bible was a book, the Kuran was a book. They bore out what Bacon said of books that â€Å"they cast seeds in the minds of others, provoking and causing infinite actions and opinions in succeeding ages†. The book was not the vehicle only of safe and comforting ideas but ideas that could and subvert authority and prevalent norms. That is why the Church and the State devised censorship and book burning even before books were mass produced by the simple that Gutenberg and his followers conceived. The communication giant grew up in the nineteenth century with the advent of the telegraph, the telephone and the camera along with the development of the automobile (The steam locomotive had been assembled a century earlier). But it is in our century that the giant leap was made into the sky with the help of the aero plane, radio, television, satellite communication and planetary travel. Man can now hear, speak and see at the speed of lightning. He has at his command machines which have extended the capacity of his memory and is speed of recall a million times. Entire which normally would have required multi-storey buildings libraries can now be stored in a cabinet? The must complex sums can be solved in the wink of an eye. There is a direct relationship between communication and quality of life. There is no disagreement over the fact that information and communication are vital input for any security. The role of communication in health care, family planning and many other aspects of the quality of life cannot he exaggerated The knowledge base (science and technology) is the most important thing in the present day society and so how knowledge is spread and made use of by various sections of the society becomes an extremely crucial consideration. This places immense responsibility on the groups/agencies, particularly development agencies and action groups, who collect information, analyze and then communicate it to the society. Those for whom the developmental programmes are meant should have full information about the various projects and programmes launched for their benefit by the government. Modem mass media (television, radio, VCR/cable TV, print media, etc. ) have proved to be of great potential in information transfer, motivation, agenda setting, training, mobilization and feed-back and feed-forward loop. The needed techno logy is available and what we need is imaginative software and the use of media that can address both demand and supply issues. Communication strategies have the ability to narrow down the socio-economic gap between the various segments of the society, even without major structural changes at the macro level. However, Mass communication has been used as well as misused. Radio and television have been praised for their contribution to making participatory democracy meaningful. But in their early years, they also presented a temptation to the State to use them for the implantation of qualities, of attitudes that it considered most desirable. The attitude most desired, whatever the complexion of the State in terms of its objectives, was docile acceptance. Hitler and Goebbels used radio to propagate doctrines of one race, one nation and one leader. And in the eastern end of Europe, the communists used their radio and television for thought control, evoking in George Orwell the terror and the nightmare of the Big Brother watching every citizen. Thirty-five years and many million deaths after Orwell wrote his â€Å"Nineteen Eighty Four† came the real 1984 and found the Big Brother sadly sapped of his certitude. And in another six years he was gone. The larger question is what caused this disintegration. The cause obviously is the failure of the economic system of the Eastern bloc to provide the goods to meet the needs which no amount of propaganda could cover up. In making the citizens aware of this failure of their masters, satellite communication had a major role to play. Once satellite television began to rain down pictures of everyday life in the â€Å"decadent† capitalist countries, Soviet citizens could not but compare what they had been told with the evidence of their own eyes. Satellite communication made censorship and travel restrictions in fructuous. The success of the Soviet educational system (in striking contrast to the failure of its economic system) had meanwhile produced millions of people who could think for themselves, although they lacked the courage to speak out what they thought- And now satellite technology enabled even the child to proclaim that the emperor wore no clothes. Communication today is the ultimate empowered whom no emperor can withstand. It is not to be imagined that television has always and invariably been the good angel carrying the gift of freedom Not has it turned out to be the universal educator that some of its pioneers had hoped it would be. In our country, and in a large number of country, television like its elder sibling, the cinema, has been the seller of impossible dreams. If it provided only escapist fare, the indictment would be mild. What it does, unfortunately, is to extol a violent way of life and also to foster an insatiable consumerist appetite. Media organizations claim that their function is information, education and entertainment. But the mix changes depending upon the seriousness of a particular institution. Totalitarian states (including the larger number of fundamentalist societies, which burn books and issue decrees for jailing and killing authors), do as medieval Christian church did, ordain a totally political role for the print and electronic media. In democracies, the media are free to criticize established institutions and they assist the process of open self-examination which is the essence of self government. But in the world in which communication technology is becoming increasingly expensive, journals, radio and television are becoming steadily more dependent upon big money. The cost of production of a newspaper today is several times more than the price at which it is sold. The difference plus the profit have to earn from advertisements. And advertisements are not an ally to self-examination). A few newspapers of known standing may be able to withstand the pressure of the advertiser, as well as of the State, but the weaker, the needier and the more opportunistic go along. Television is more glaringly involved with big money, having largely become a part of big entertainment rather than of enlightenment. An American tycoon was candid and picturesque in proclaiming that a television franchise was just a license to print one 's own money. Because of its emphasis on diversion, television. In the opinion of some social scientists, is engineering a new kind of illiteracy of the literate, to whom a five-minute treatment of a problem gives the illusion of adequate knowledge and discourages any effort at a more painstaking study. Likewise the availability of machines that store information and disgorge it at the touch of the button subtly alters one of the basic functions of memory- internalizing facts', perceiving, and priorities and crystallizing insight. Television has been called the chewing gum for the eyes. The same charge was leveled earlier at films. Yet we know that serious cinema has produced great works of imagination. It has even been said that cinema is the creative medium of our century, as novels were of the nineteenth. But if we praise books, we are ready to concede that very few books, in fact, are the precious life blood of master spirits. Nine-tenths of the books that make their way to the best seller list are monuments to the triviality of popular un-taste. Yet the chewing gum theory sums up what happens when a medium of culture contends itself with being a medium of entertainment. It has been pointed that the three major television networks of the United States-CBS, NBC and ABC- have not sponsored a Shake spear play or even a series like Kenneth Clark's ‘Civilization' in fifty years. Yet it is another television organization, BBC, which is praised for doing so. Therefore, the failure should not be put against the medium as such but the attitude of the managements of certain media institutions. The anomaly of high-technology communications is that instead of building communities it contributes to disquiet. Yet it would be dishonest to deny the power to television (and documentary films to perform the job of reportage and enable it to be an eye-witness to the history in the making. The same American networks which have been criticized for their neglect of mind enrichment have shown (and aroused) intense concern for social problems like racial disparities and community neglect. Television ranks alongside the press in being a political watchdog. The same relationship that exists between politics and the press exists between politics and television. The importance of a free press for the functioning of democracy was underscored by Thomas Jefferson when he declared long before modern newspapers with a mass reach had evolved. That if he were asked to choose between government without newspapers and newspapers without government, he, would choose the latter. Millions today seems to have actually made that choice. The major positive point of the communication revolution is that it has brought people together and fostered a feeling of a global village. Some of the minus points must also be taken note of. The very trend towards the internationalization of the human being provokes fears that identities are being affected, that specific cultures are in peril. The same technology of satellite communication which has been the bearer of the message of personal freedom seems as a fomenter of fissions in many societies. â€Å"The dilemma of the phenomenal advances of communication is at one level to find out how much of entertainment and consumption produce true contentment and, at another, to discover how much of information yields true wisdom. Is right to regard modern communications as a blessing which has turned- into a burden? Is there anything that can be done? Of course, there is. The starting point is to transfer television, at least partially, from a boredom-killing but money-making business to the realm of education which is universally accepted as a social responsibility. Governments have proved inept in using television for this purpose. Private enterprise does not care. There must be a more serious attempt to devise organizational forms, Public Broadcasting Systems, which are under real popular and not governmental control, which are charged with the task of using television for enlargement of people's minds. Which are endowed with adequate resources to perform that function, which have links with the universities and the Arts, and which run parallel to commercial television but are not measured by the mundane actuarial yardstick. It is difficult to forecast, or even speculate in H. G. Well's manner, what new discoveries the next century might bring in the various realms of science. It is an even more daunting task to indicate how the hound that has been unleashed can be controlled again. As the awareness grows that technology and the way of life it has ushered in will pauperize the non-renewable resources of the world. Science has lost its overweening self-assurance. Realism may force us all to adopt what the sages have all along counseled that a sure way to human happiness is the simplification of wants. Preserve Articles is home of thousands of articles published and preserved by users like you. Here you can publish your research papers, essays, letters, stories, poetries, biographies, notes, reviews, advises and allied information with a single vision to liberate knowledge.

Comparison of Odysseus and Helen as Liars

Comparison of Odysseus and Athena as liars Deception, or the act of deceiving or defrauding, is a prominent theme in the Odyssey. Though inherently dishonest, deception can be used to gain information and knowledge. Different characters (and people) use it different ways. This essay will establish that, whereas Odysseus uses deception to help him progress from Nobody back to Odysseus, king of Ithaca, Athena does so to keep her identity secret when she disguises herself. Odysseus ensures his security and protects his identity while deceiving Polyphemus, thus displaying his true cleverness.Odysseus tells Polyphemus that â€Å"Nobody is his name,† (9,365) he uses this clever deception so the other Cyclopes do not go after him after he escapes. Also, if Polyphemos knew who Odysseus really was then Polyphemos would've treated him differently. Odysseus wouldn't had received the hospitality that he did. By being his witty self, Polyphemos stated â€Å"I will eat you last† beca use he liked his cleverness which was actually his decievence. Odysseus is in sense a nobody, no one cared if he was king of Ithaca. This was his lowest point as he started to lie more in order to reconstruct his identity.In order to restore his identity, he had to continue with his lies, with that he began his Cretan lies. These Cretan lies deceived Athena, Eumaois, and Penelope. Odysseus used his first Cretan lie to Athena, who was disguised as a Shepard boy, †¦Ã¢â‚¬ ¦.. He takes pains to establish a sound character: â€Å"I have come here/with these gods that you see but leaving as much again to my children. † (13,258) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Later on he used his second Cretan lie to Eumaios, the swine herd, to gain information of what is happening at his home.He established a sympathetic character: son of a rich man and his concubine, the legitimate heirs gave him only a small portion of estate. He then condemned liars†¦.. The immediate reason is that Odysseus i s cold, and he's hinting for Eumaios to give him some more cover–which Eumaios does. It's also believe to be a test, although Eumaios has already demonstrated the kind of person he is by sharing his meager necessities with this ragged stranger and by the concern he has shown for his master's family in his determination not to let anyone arouse false hopes that will just be dashed.In particular, remember that just a page or so earlier, he has firmly forbidden the stranger to tell Penelope that he knows Odysseus is on his way home, because he has seen many other wayfarers tell her the same thing and be rewarded with a new tunic and cloak, and then leave her to be disappointed all over again. But when the stranger tells the story of how Odysseus conned another soldier out of his cloak so that the stranger could use it, Eumaios tells him that he will receive a new tunic and cloak soon, and then piles other covers over him in the meantime.Perhaps that anecdote rings so true as som ething Odysseus would have done that Eumaios is now convinced that the stranger does at least KNOW Odysseus. His third Cretan lie was to Penelope to see if she was still true to him. He pretended to be the brother of idomeneus, grandson of late king Minos. He gave a first name Aethon, and told Penelope about Odysseus, everything she wanted to hear. He told her a lengthy description of his â€Å"homeland† Crete†¦Ã¢â‚¬ ¦.. Similarly to Odysseus, Athena disguises herself as a mentes†¦.And disguises herself as a mentor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ This essay established that both Odysseus and Athena decieved in similar ways, to gain information. A†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The many acts of deception found in The Odyssey often are used to show a character's cleverness or to show the importance placed on cleverness. Cleverness is one of the qualities that make Athena want to aid Odysseus throughout his trials. Cleverness is one of the qualities that is to inspire Odysseus to wa nt Penlope.Cleverness is what makes Penlope of value and is what makes Odysseus a hero. Deception in the Odyssey is always about appearances: Circe appears beautiful and benevolent, but is actually malicious. The men are made to appear as animals, but are actually still men in spirit and mind. Odysseus’s disguise as a beggar is much like Athene’s former disguise as a mortal; by dressing below their stations, these two are able to test the integrity of those they deceive.

Eastwind Trading Company Essay

The potential opportunity and long term sustainability of Eastwind Trading Company lies in the uniqueness of their product. The Swanson pearls are the only remaining collection of handmade freshwater pearl buttons in the world. The amount is limited and cannot be easily duplicated due to current environmental condition. Therefore, the fact that no one else carries these types of buttons is the main competitive advantage the Eastwinds Trading Company posses. This exclusiveness, however, can also result in the company’s weakness: very perishable, expensive, and difficult to handle small items that require careful organization and specialization to control costs. The company is still in the existence stage. Gail and Martha are now focusing in getting enough cash to cover all the expenses the acquisition of the business will bring. However, they may also need to center their attention in how to generate enough tools to make their business expand and become a viable company. By having a product that is unique and hard to duplicate, this advantage is long-term. There is a great opportunity in expanding the business by creating new bias of selling the pearls. Hiring sales representatives that will cover all the nation, approaching clothing manufacturers and designers that will buy the buttons at wholesale price and covering the areas that were previously uncovered by the Swansons are some of the main goals of Martha and Gail. These goals will situate the business at a competitive advantage against competitors by satisfying the needs of customers that would be attracted by the exclusivity of the buttons. The key risk for investors is that button business is such an unconventional deal that it may result unattractive. The demand for exclusive buttons in the manufacturer industry as there are other types of cheaper fastenings that can be used for clothing i. e. Zipper and plastic buttons may be decreasing. Consequently, the Eastwind Trading Company needs to implement some sort of diversity in its line to supplement the sales of the raw material when the demand for buttons is low. Martha and Gail have experience in management and marketing which makes a good addition to the development and success of their future business. Their experience can be applied in the development of a new strategy that will re- introduce the pearls in the market while expanding the product in areas that were never covered by the previous wners. The fact that the raw material could be cut off leaving a semiprecious stone that could be mounted as earrings, necklaces or rings is a plus for the business and needs to be exploit at its maximum. Despite the fact that the pair was advised by the financial counselor that they will be working in an â€Å"anemic lending environment, they sell the bankers only the concept of the buttons business, ignoring the more profitable concept of selling them as jewelry. As a result their offer was rejected by about 10 financial institutions. Finally, Stadium Bank would lend the money but only if guarantee by the Small Business Administration (SBA). By having the SBA guaranteeing their debt Martha and Gail may be removing the bank’s incentive to work directly with them. If they encounter a financial problem they may be ignored by the bank instead of getting assistance as borrowers since SBA is guaranteeing the loan by 90%. The fact that the company’s loan has to be personally assured by their owners may be a downside for the negotiation. Gail and Martha’s personal assets may be affected if this venture goes wrong. We hardly recommend Eastwind Trading Company to analyze extremely careful the terms of their loan, see if the loan is right for them and confirm that what the bank is offering is what their business really needs to flourished and succeed before they sign any agreement with the lender. As for right now we will turndown Eastwind’s project. The venture has no strategy in place to explain how the company plans to diversify itself through the use of new products or new services related to the existing product except for the vague ideas associated with the jewelry’s’ creation which is in fact the most profitable option. When a business is such an unconventional deal as the sale of buttons is, it may result unattractive. The key to success will be then to create a really strong business plan, marketing strategy, a good team of sales rep, well-organized channels distribution and an aggressive advertizing campain in order to sale your ideas and pursue your business aspirations.

TED talks Essay Example | Topics and Well Written Essays - 1000 words

TED talks - Essay Example As a means of understanding the speakers approach, this particular essay will focus upon a brief summary and analysis as well as discussion of the tactics employed by Charlie Todd and seeking to analyze whether the author agrees or disagrees with such tactics and based upon what grounds. It is the hope of this author that such a level of analysis will help the reader to integrate a more solid understanding and integration with the approach that Charlie Todd takes and whether or not such an approach is applicable within society and if so – to what degree. Furthermore, the analysis will seek to determine whether or not Todd’s approach is necessarily right or wrong. Ultimately, Charlie Todd moved to New York City as a means of kick starting an acting career. Seeing that entering the entertainment industry in New York City was much harder than he had anticipated, Todd sought to begin improv performances at various locations throughout New York as a means of integrating such a level of active acting participation directly with society; who he believed were ultimately the target market for any acting that takes place. In such a way, the â€Å"Improv Everywhere† group was born. ... Accordingly, the overall level of passion that Todd brings to the performances is ultimately infectious and helps to engage fellow shareholders within the participatory nature of his improv. A fact that strikes the viewer as odd in an ear that is so typically driven by greed and the level of money that any form of leisure or entertainment can ultimately be defined by. The joining activity which Todd relates to the viewer is ultimately the very crux of the point that he is trying to make. Rather than merely exhibiting a series of funny videos and situations to elicit a few laughs, the participatory nature of the entire experience is, according to Todd, what helps it to all make sense and be funny not only to the onlookers but also to the participants. This strikes at a central issue which helps to differentiate what Todd and his group do as compared to so many comedians within the current system. Whereas the comedian is interested in making people laugh by integrating them with jokes and/or funny situations, Todd’s improv allows both the participant and the recipient of the situation to realize and appreciate the funny and/or amusing aspects of what is taking place. Whereas Todd wanted to begin his career in New York City as an actor integrating with a traditional audience, he relates to the viewer the sudden and rather unexpected means by which this dream transformed in order to reveal his true talents and interest in the improve groups he was able to establish and direct. With regards to an analysis and statement of agreement with regards to the actions undertaken by Charlie Todd, it is the belief of this author that the improv group is ultimately a highly positive idea. Firstly, it allows individuals who would otherwise be hapless bystanders to take an active and

Applying for Scholarship to attend Trinity Valley college Essay

Applying for to attend Trinity Valley college - Scholarship Essay Example I am, therefore, striving to either complete a two year course in Computer Science or an associate degree (â€Å"Blaine" Clamon II 2012). My studies have been characterized by good grades in the examinations as I have maintained an impressive GPA of 3.25 in addition to perfect school attendance. I have also taken high school lessons in Key Boarding as well as Audio/Video Production. Besides, I also had lessons on Business Law and in all the lessons computers were integral part of the learning process. Therefore, I enjoy working with computers. I am also a community volunteer worker as I usually attend St. Jude’s Catholic Church every Sunday morning and consequently assist the first grade Sunday school teacher with Sunday school duties. The scholarship will help me pursue my dream career at TVCC upon which I anticipate to get a job where I would apply my knowledge and skills obtained. TVCC comes to the fore based on the fact that it is close to my residence and the study plan of the specialty I intend to take suits my career objectives. It is with this noble intention that I have made the decision of approaching your organization with my humble request for scholarship (â€Å"Blaine" Clamon II

Case Study Report Essay Example | Topics and Well Written Essays - 1750 words

Case Study Report - Essay Example According to the latest figures unemployment is down to 7.4 percent. In 2008, the global financial crisis led UK into the deepest and longest recession ever in their history. But the good news is that the consumer spending is rising because of cheap and easy credit. The GDP of the country which is the main economic growth indicator rose by 0.8 percent in Q3 2013. This shows that the country is slowly recovering (Henry, 2008, p. 217). Social forces The changes in social and cultural factors have a profound effect on the fashion industry. The shopping habits in UK are beginning to evolve because of the rapid ageing population and migration trends which are changing the ethnic makeup of the towns and cities. According to KPMG, over the next ten years, around two-thirds of all the retail spending growth in UK will come from people who are aged 55 or above. The main challenge to the Fashion retailers in UK is to come to terms with the ageing population of UK and change their product portf olio according to their specific demands and tastes. Technical forces The fashion retailers are now developing online business models which complement the traditional form of retailing like the brick and mortar retailing. The fashion retailers are also making their presence across social networking sites where they can interact with their customers. Legal Forces The UK retail business has to comply with a number of regulations like Minimum wage legislation. This requires the UK employers to pay a minimum of ?6.19 on hourly basis to the employees aged above 21. They have to incorporate equal opportunities legislation and other parliament acts so that they can ensure equality both in the recruitment and selection and in the work place. Key trends potential trends Over the past 20 years the fashion retail industry has become one of the world’s most fiercely competitive industries in retail sector. There have been major structural changes in the way a fashion retailer do business . In the early 1990s there were a few big retail fashion players like Next, Littlewoods, and Spencer’s. Now the market is more crowded with players like Arcadia, Primark, Inditex and Forever 21 fighting to own larger market share. The major change has been the rise of internet. Majority of the fashion retailers are now going online to make their business global. The fashion retailers have created new standards for themselves. According to a study in the next five years, 40 percent of all the high street stores are up for renewal. Stores are getting more exciting for the customer to visit. Another important change is that the customers now get more value for their price. Both the cost prices and the selling prices have now fallen and the customers can now get superb quality of material at much lower price as compared to 20 years ago (Sadler, 2003, p. 164). Environmental forces The physical environment in which fashion retail industry operates in UK is relatively benign as comp ared to other areas in the world which suffers from natural disasters like hurricanes, earthquakes and forest fires. But the customers are becoming more aware of the impact business has on their